The art of storytelling: researchers explore why we relate to characters

New research suggests that no matter how a narrative is expressed our brains relate best to the characters, focusing on the thoughts and feelings of the protagonist of each story.

By Michelle Donovan September 13, 2018

Expert Featured In This Story

Steven Brown
Steven Brown

Associate Professor

See Profile

For thousands of years, humans have relied on storytelling to engage, to share emotions and to relate personal experiences. Now, psychologists at McMaster University are exploring the mechanisms deep within the brain to better understand just what happens when we communicate.

New research published in the Journal of Cognitive Neuroscience, suggests that no matter how a narrative is expressed-through words, gestures or drawings-our brains relate best to the characters, focusing on the thoughts and feelings of the protagonist of each story.

“We tell stories in conversation each and every day,” explains Steven Brown, lead author of the study, who runs the NeuroArts Lab at McMaster and is an associate professor in the Department of Psychology, Neuroscience and Behaviour. “Very much like literary stories, we engage with the characters and are wired to make stories people-oriented.”

An important question researchers set out to answer was how, exactly, narrative ideas are communicated using three different forms of expression, and to identify a so-called narrative hub within the brain.

For the study, researchers scanned the brains of participants using fMRI and presented them with short headlines. For example, “Surgeon finds scissors inside of patient” or “Fisherman rescues boy from freezing lake.”

They were then asked to convey the stories using speech, gestures or drawing, as one would do in a game of Pictionary. The illustrations were created using an MRI-compatible drawing tablet which allowed the participants to see their drawings.

Researchers found that no matter what form of story telling the participants used, the brain networks that were activated were the “theory-of-the-mind” network, which is affected by the character’s intentions, motivations, beliefs, emotions and actions.

“Aristotle proposed 2,300 years ago that plot is the most important aspect of narrative, and that character is secondary,” says Brown. “Our brain results show that people approach narrative in a strongly character-centered and psychological manner, focused on the mental states of the protagonist of the story.”

Next, researchers hope to compare narration and acting to determine what happens when we tell stories in the third-person or portray characters in the first-person.

Seven people pose for a photo at the front of a conference room.

‘The power of Indigenous scholarship’ at Indigenous Research Day 2025

Now in its fourth year, MIRI’s annual event showcased the calibre, depth and breadth of Indigenous research at McMaster.
Head and shoulders of smiling Lehana Thabane, wearing a grey suit and a pink shirt and tie.

Lehana Thabane elected to the World Academy of Sciences

Thabane is one of only two Canadians elected to the newest class of fellows, joining 62 other top-tier scientists from across the globe.
Two panelists seated on stage at a conference, holding microphones.

Canadian life sciences leaders gather at McMaster for national biomanufacturing summit 

Leaders from industry, academia, government and other partner organizations met at the Canadian Pandemic Prepardness Hub event to chart a path toward a more resilient and self-sufficient biomanufacturing ecosystem.