Experiential Learning

Student entrepreneurs’ app redefines friendship for Gen Z

Co-founded by students from McMaster, York and U of T, Firefly Spark brings people together in real life through shared activities, instead of relying on online interactions.

By Angelica Babiera, DeGroote School of Business April 29, 2025

Three smiling students with their arms around each other's shoulders sit side by side on a couch indoors with a plant behind them.
Firefly Spark CEO and co-founder Hoon Yang, centre is flanked by two of his three co-founders. The app brings people together in real life through shared activities, instead of relying on online interactions.

Gen Z is the most connected generation in history-yet meaningful, in-person friendships are harder to come by than ever. Despite countless digital platforms promising social engagement, many young adults still feel isolated.

Firefly Spark, an app designed by Gen Z for Gen Z, is reimagining how this generation builds friendships. Instead of relying on online interactions, the app brings people together in real life through shared activities. Whether it’s a basketball game, movie night or grabbing dinner, it makes socializing easier.

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