How targeted communications for at-risk populations will help control the spread of monkeypox

Targeted clinics and judgment-free messaging will help make sure the limited quantities of vaccines make it to those most in need, expert Kevin Woodward explains.

By Macy Jona August 5, 2022

A person holds up their Tshirt sleeve to show a bandaid on their upper arm.
Targeted clinics and judgment-free messaging will help make sure the limited quantities of vaccines make it to those most in need to contain the spread of the virus, expert Kevin Woodward explains.

Expert Featured In This Story

Kevin Woodward
Kevin Woodward

Associate Professor

See Profile

Clear and targeted communication to those most at risk will be key in containing the monkeypox virus, a McMaster expert says.

This week, the United States declared the disease a public health emergency as the virus continues to spread.

“Anyone can get monkeypox,” Kevin Woodward, associate professor of medicine, told CBC Radio’s Day 6. “But we also need to be really clear: These are the populations that are most at-risk now, who should be going and getting vaccinations, who should be on the lookout for any symptoms that could be concerning.”

The World Health Organization classified monkeypox as a global emergency last month, with outbreaks reported in more than 70 countries.

More than 21,000 cases of monkeypox have been reported globally since May, according to the U.S. Centers for Disease Control. More than 800 of those cases are in Canada.

The virus has been primarily affecting men who have sex with men, underscoring the need to have targeted messaging, said Woodward, who is also an infectious disease physician.

But it must be done without stigmatizing the LGBTQ community -something that happened during the AIDS/HIV crisis in the 1980s and ’90s.

“I think it’s really important that, again, we’re clear with our communication: This is not because you’re part of the community that you’re getting it. It’s just this is almost the bad luck of where … it happened to show up at first,” he explained.

Vaccinations are important, Woodward said, noting they are “highly, highly effective in preventing M-pox.”

While the situation is evolving, targeted clinics make the most sense right now, he explained. It ensures those most at risk will be able to get their shots easily while we don’t have the supply to support mass vaccinations.

“Letting the community know that these are the people that we’re seeing the disease in and that you should go out and get vaccinated and get tested if you have symptoms is actually really important,” he said.

Woodward believes the vaccine rollout in Canada has been efficient, but other measures to control the spread need improvement.

One of those areas is support for people who need to stay home, as the isolation time for monkeypox is an average of 21 days.

“Asking someone to stay home for 21 days when we have no support for sick days, we have no real support for someone to be able to get groceries, we don’t have great social supports for people who are isolating still – that’s a big ask,” he said.

“I think that the government needs to step up to the plate a little bit and make sure that we have some supports in place for those individuals who need to isolate in order to really provide them with the ability to do so effectively.”

Angelica McQuarrie, wearing a shirt with the logo for the McMaster Physical Activity Centre of Excellence, in a room full of fitness equipment. In the top left corner is the People of McMaster logo.

Angelica McQuarrie is ‘the steady force’ that keeps PACE going

The program manager at the Physical Activity Centre of Excellence — a place unlike any other — creates a community where everyone feels like they belong.
Two researchers standing side-by-side in a university corridor.

McMaster scientists celebrated for leadership in virology

Miller has received the Grandvaux-McCormick Award for Service to Canadian Virology, and Mossman has been honoured with the CSV’s Mentor Award for Senior Investigators. 
Marcy McCall MacBain, Susan Tighe, Jen Heisz and McMaster students chat with an older adult who is working out in a gym setting.

$50M McCall MacBain Foundation gift propels McMaster’s leadership in helping people live longer in good health

The largest philanthropic gift to kinesiology in Canadian university history supports a long-term vision for global healthspan research, education, health policy and community impact.